If you're excited about working in a worldwide marketplace, e-commerce is a pathway to cutting-edge opportunity. As more and more people purchase online merchandise, the number of stores using the net is exploding. Individuals who have imagination, organization and an entrepreneurial spirit will excel in this career cluster.

E-Commerce Marketing - This pathway offers computer, marketing and management skills needed to develop and implement marketing activities for online businesses. Technical skills and knowledge include, but are not limited to:

• digital graphic design
• e-commerce site design and strategy
• marketing management
• Customer Relationship Management (CRM)
• market research
• promotion, sales, branding
• online customer behavior
• business management
• data mining and warehousing
• online partnerships
• product packaging
• product mix
• basic business concepts
• pricing
• supply chain management
• financial management
• business systems
• security/privacy issues
• web site usability
• electronic data interchange (EDI)
• entrepreneurship
• global commerce/international e-commerce